It was last modified by Krista McNeil? on February 14, 2007, at 03:32 PM
Hello,
This is John Stallings from Section 1. I have set up a meeting with Anna at 11:30 am in her office on February 14. I know that the majority of my group can make the meeting, but I would like at least one representative from section 2 if not the whole group if at all possible. We will be discussing what our brand book needs to include and what creative ideas we have for moving forward. This is a link for a brand book from Fisher Business School, please at at least look through it if you are going to attend the meeting.
http://www.fisher.osu.edu/supplements/10/295/brandstandards.pdf
Just a little to think about. the Brand book is the essentials of what the College of Management stating exactly what we are and what we want to communicate about our college up to and including the logo specifics as it states in the project outline
________________________
Hi, this is Krista from Section 2. I was just going to briefly summarize what happened at the meeting with Anna today about the Brand Book. Some things we need to think about, and we need to ask faculty, department heads, students, potential students, etc.,
- Why are we here at NCSU? Why are we in COM?
- Who is the voice of COM?
We are basically going to be creating a powerpoint template that anyone can use for the COM. The people at redhat suggested that we get some stories/quotes that unify who we are as a college (from students, professors, etc.). We should include successes people have had with COM as a part of the REAL campaign.
The link above from OSU's college of business is an excellent example of what we want at NCSU. Our brandbook should provide guidelines, procedures, templates, and more importantly our mission and what makes up the COM. We not only want to provide a base for the COM but we also want any potential students looking at this brand book to be inspired to come here.
Right now we are waiting for the specifics from all the different parties about specific rules, but Anna was planning on setting up a meeting with the Dean to get a feel for his vision of the COM. She will probably let us know Friday what else is going on with that.
Attachments to this page (if any) :